ArtsManaged Field Notes

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Sorting patrons with purpose
Segmenting your patron lists can be a powerful way to focus your efforts, and connect in ways that count.
 • E. Andrew Taylor
Reliable revenue in a project world
Episodic income is a central challenge of arts management practice
 • E. Andrew Taylor
The business of becoming
Any new business, project, program, or partnership is an open question in search of an answer.
 • E. Andrew Taylor
One revenue runs through it
"Earned" and "contributed" revenue may look like different streams, but they often flow from the same source.
 • E. Andrew Taylor
Difference that makes a difference
"Differentiation" is the art of learning and leveraging the differences that matter to your audience
 • E. Andrew Taylor
Selling the unknowable
How do you "sell" an arts experience when its value cannot be known in advance?
 • E. Andrew Taylor
What "work" does an arts experience do?
"Jobs to be done" shifts focus from who might buy a ticket to what they want that ticket to buy.
 • E. Andrew Taylor
The temporary venture
Any new business, project, program, or partnership is an open question in search of an answer.
 • E. Andrew Taylor
Find your superfans
Two questions to identify your most passionate and productive audience members.
Audience or algorithm, which do you serve?
Social media algorithms can leave you gambling your attention, money, and time – distracting you from what actually matters.
 • E. Andrew Taylor
One revenue to rule them all
Why treat "earned" and "contributed" revenue as different streams when they flow from (mostly) the same source?
 • E. Andrew Taylor
Selling the unknown and unknowable
How do you "sell" an arts experience when its value cannot be known in advance?
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