sales

Find your superfans

Two questions to identify your most passionate and productive audience members.

Aug 6

Audience or algorithm, which do you serve?

Social media algorithms can leave you gambling your attention, money, and time – distracting you from what actually matters.

May 7

One revenue to rule them all

Why treat "earned" and "contributed" revenue as different streams when they flow from (mostly) the same source?

Apr 2

Selling the unknown and unknowable

How do you "sell" an arts experience when its value cannot be known in advance?

Nov 28, 2023

Why do we "hire" an arts experience?

"Jobs to be done" shifts focus from who might buy a ticket to what they want that ticket to buy.

Oct 31, 2023

Two questions to find your superfans

If you could only ask two questions to unleash word-of-mouth referrals and increase group attendance, consider these.

Oct 17, 2023

Sorting your lists into useful bits

Your list of active patrons, attendees, or ticket buyers shouldn't be an all-or-nothing communication tool.

Sep 5, 2023

Value and the arts experience

How does the artistic work you make or share into the world solve a problem, alleviate a pain, or amplify a gain? Does it have to?

Aug 1, 2023

Churn, baby, churn

Attracting new audiences to your arts organization is essential, but 80 percent of them may never return.

Jun 27, 2023

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