Great point, Jim. As you suggest, "churn" implies that you have a continuing and consistent product or service over time (that's certainly how the term is used in software subscription businesses). But a series of arts experiences is often NOT that. I've always admired arts marketers who find ways to sell both the individual show/event a…
Great point, Jim. As you suggest, "churn" implies that you have a continuing and consistent product or service over time (that's certainly how the term is used in software subscription businesses). But a series of arts experiences is often NOT that. I've always admired arts marketers who find ways to sell both the individual show/event and the journey of the full season or even the entire arc of the organization's creative life.
Great point, Jim. As you suggest, "churn" implies that you have a continuing and consistent product or service over time (that's certainly how the term is used in software subscription businesses). But a series of arts experiences is often NOT that. I've always admired arts marketers who find ways to sell both the individual show/event and the journey of the full season or even the entire arc of the organization's creative life.